Hacker Safe
What's the Difference between You and Your Competition?
When you display the HACKER SAFE certification mark, you not only increase sales by increasing shopper confidence, you build your brand with the security seal seen on more top sites than any other.
- Used by over 75,000 websites
- Seen on over half of the Internet TOP 500 (as reported in Internet Retailer Magazine)
- Proven in over 500 studies to outperform other seals
- Boosts Google rank with over 100 Million cross-links
- Leader in security- chosen by companies such as Yahoo!, HP and Sony
Goodbye hackers - hello customers
Build the trust that builds your business. Start boosting sales today by certifying your site HACKER SAFE.
How Shoppers Behave On HACKER SAFE Sites
To date our customers have conducted over 500 individual A/B tests of the effects of HACKER SAFE certification involving over 25 million unique visitors.
These tests encompass a broad range of sales demographics: from Generation X to the over 65 retiree; all types of products and services: from apparel to electronics to online donations; and all sizes of brands from unknowns to household names.
Conversion rate increases measured ranged from 3% to over 33%, with an average of 14%. In general the results varied based on three major criteria: Image Placement, Customer Demographic and Brand Awareness.
Image Placement
"Above the fold," early and often is clearly what works best. Based on aggregate totals from these studies, the average time delay between a consumer's first visit to a web site and their first purchase was over just over 19 hours. About one-third (35%) of shoppers took more than 12 hours to make a buy decision. 21% took more than three days, with 14% of these cautious shoppers taking more than one week to decide where to buy. Clearly the Internet is a competitive shopping environment. Placing the HACKER SAFE certification mark in a conspicuous, but 'tasteful' location on the home page and on every catalog page makes it more memorable resulting in customers returning to by from a safe site.
Consumer Demographic
Age. The younger shopper, the less the conversion increase. Young people tend to be less risk adverse, while people above 60 showed a pronounced increase in willingness to transact.
Income. The lower the average sale price to less the conversion increase, with expensive items sold to more affluent customers showed a pronounced in increase in willingness to transact.
Brand Awareness
Large, well known brands with dominant market share tend to measure less conversion increase, typically in the single digit range, while less well know brands show consistently larger conversion increases.
HACKER SAFE builds the trust that builds your brand
Brands encapsulate a whole range of communication and feeling about a product or company. Although the message may be simple, the ideas underpinning successful brands are both complex and multi-faceted. Brand fortification, through association with other successful brands, is one of the most effective ways to build trust. Tiger Woods wearing a Nike shirt is a good example, and typical of the power of association used to build the top brands.
HACKER SAFE certification is a very effective brand fortifier. Displaying it not only associates your brand with good security, it also associates your brand with the recognition and trust of the many top brands using it. Wouldn't you rather be seen wearing the same shirt Tiger wears?
HACKER SAFE certification also builds your brand through association with the many well know brands using it, adding to each level of your "brand pyramid":
- Mark of Specification (the "specification" of safety)
- Mark of Assurance (the assurance of security)
- Moment of Choice (more customers choose your brand)
- Mark of Association (associates your site with the "big brands")
- Emotional Evolvement (positive reenforcement of trust)
More delay between first visit and purchase means more comparison shopping
Based on the results of over 500 studies, the average time delay between a consumer's first visit to a web site and their first purchase is now over 19 hours.
Average time from first visit to purchase:
- 50% took more than 1 hour
- 40% took more than 3 hours
- 35% took more than 12 hours
- 28% took more than one day
- 21% took more than three days
- 14% took more than one week
- 4% took more than two weeks
The data further shows that among those who comparison shop the most, HACKER SAFE certification acts as a strong motivator, with an average 14% conversion increase. However, delayed purchases show considerable increase above the 14% average for all visitors.
Average additional conversion increase for delayed purchase:
- 8.2% above the average for those delaying purchase more than 3 days
- 18% above the average for those delaying purchase more than 7 days
- 30% above the average for those delaying purchase more than 21 days
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